Who we Are
Our Mission
You know, we all have a passion for fishing but at the centre of it is this knowledge we learn from our dads, our friends or strangers on the beach, a jetty, dare I say mud bank. My vision you ask? Well it is this: to teach every person who watches this channel everything I have learned. Teach them to fish, because it’s the greatest pastime our forefathers invented.
Who We Are
Fishing has been an integral part of my life since the age of six. From the early days of riding my BMX bike with all my kit down to our local fishing spot, to nowadays where I find myself day dreaming far too much about the next fishing trip with friends. I want to pass on to any child, teenager or adult something that I have designed, learned, improved on or seen someone else do. This is the side I love about fishing – the learning, questioning the boundaries, maybe improving then teaching or passing on. At my core I am a fisherman, love the bite especially when its on, but right next to that is this desire to meet, talk and see what other fisherman are doing that is different to what I know.
Our Core Values
It’s the greatest pastime I know, why would I not want to share everything I have learnt or designed?
- Questioning, inquiring, uncovering
- Passing on knowledge, teaching
- Relationships, friendships
Our Ambassadors
Ricky Frank our very 1st Ambassador. Charter Boat Captain in South Florida. We became friends a few years back, he was snook fishing and ended up getting his entire bike and gear taken to sea by a freak wave, he was gutted especially loosing his keys to his house and car. I was shark fishing that morning nearby, later that day, on the low tide I managed to salvage a few of his lures and the keys, we carried on talking ever since. He calls that his lucky hat for obvious reasons, 1st trip out and boom. He has been testing Toit fishing product 5 days a week on a charter boat off the Florida East Coast. His favorite is the Side Cutters, but I have a sneaky suspicion that is all going to change. He has become a good friend. He abounds with energy and has the funniest little sayings. His product knowledge and tackle knowledge is impressive to say the least having worked in the industry for many years. Thank you for supporting my dream Ricky one day I will return the favor. #pickle_ricky14
Kelsey Arndt our Ambassador – so excited for such a serious fishing woman to join the team. If she is not staffing nurses or fulfilling nurse requirements herself she is out catching fish. It takes a special kind of person to fish, but honestly an even more special person to care and look after our ageing population worldwide, and shes part of that team also. We met through social media and if I am honest, I’d almost given up trying to find the right person – especially for a new brand. When we spoke initially, Kelsey said something that really resonated with me. She said her heart was in to support the new guy, the new brand, and be on the journey from the beginning, ‘it’s so much more fun that way’. She speaks so fondly of her grandma and her dad, big inspirations to her when she started out on her own fishing adventure. If you are into freshwater fishing and photography, she definitely is worth a follow on social media. #kelsey_arndt14
It is so awesome that she is now part of our ‘Toit Family’ and lets hope we get to see and hear some great fishing stories from her in the future.
Okay so I was at the Bart Hall Show in California April 2023, and Jason finds me at the Toit booth and says “Man I freaking love your tools, that Side Cutters is the Nuts” So anyway we get chatting and it turns out this guy is a seriously passionate angler, who literally travels the Globe catching monsters. We got on so well, we ended up talking for ages and he pulls out his phone and starts showing me some of these fish he catches on these trips. So for me it was a no brainer, he clearly loves the Toit product and loves fishing, so well in my book it was a formality, fancy doing some product testing and being a Toit Ambassador? Haven’t looked back. Born and raised in Chicago on shores Lake Michigan he grew up fishing with his dad catching walleye and jumbo yellow perch. He later moved to Huntington Beach CA and caught the Salt Fishing bug. Since then his been on the chase all over the place for GT’s, Dogtooth Tuna, Wahoo, Yellowfin tuna, Marlin etc. Check him out on social media #j_michal21
Our Partners !
Think of Flight Brigade as a family and you start to understand the chemistry between them. Consider their songs as epic stories to which each member is essential, and you begin to grasp what makes their music so powerful. Watch them perform and you can’t fail to be struck by the special bond they share.
Many of our video content features snippets from their albums. They are a really awesome act and we are only too honored to know them personally. Definitely check them out, worth a listen 100%.
Katie….. well there is a lot you could talk or mention about her skills, gifts, talents, artistic flair, I mean you could go on and on, but one thing stood out for me.
Her attention to detail, I noticed this on our mural or studio back round, which was finger painted by her. It took her 4 days and all I had to do was make the tea, the brews were good tho :). There are so many layers to the backdrop its no joke. I forget how many different colour’s she did, building them from the top then from the bottom. She also developed our Logo which we love, Oh and you guessed it, I think it went thru about 15’ish iterations. Thank You Katie
